Cutting sheet supplier's marketing strategy
1. The market scope of the grinding wheel
In 2017, the global cut off disc for stainless steel market reached US$40.833 million and has been growing steadily in recent years. Europe has the largest market share, with sales revenue of approximately $1,106.06 million, followed by the United States, with a market share of approximately 12.7% in 2017. China will continue to play an important role in the global market. The grinding wheel is suitable for almost all manufacturing industries. The main users of grinding wheels are the automotive, aerospace, shipbuilding, oil and gas and semiconductor industries. Every wheel manufacturer has its own mature sales network. Through retailers and resellers, their authorized dealers or their partners, those wheel manufacturers have been keen to expand their wheel sales. The growth of industry and economy and the number of companies planning to integrate grinding wheel technology will drive market growth.
2. Price strategy
Price is one of the decisive factors affecting market demand and customer purchase behavior.According to the characteristics ofChina cut off disc , It is closely related to product sales, corporate profits and market competition. And the price of the product must be considered in consideration of the company’s own requirements. (cost compensation, profit level, etc.), but also consider the buyer's ability to understand and accept the price. Price Importance and pricing have the characteristics of two-way decision-making between buyers and sellers, making pricing strategy a marketing One of the most difficult parts to determine.
What is the customer's desire to buy a resin grinding wheel? They have a lot of desire to buy, such as low price and quality.Good, low energy consumption, low voice, safe and reliable, and thoughtful after-sales service. If you want to buy these desires.Dividing can be divided into two types: one is (use) high value, and the other is (purchasing) low price. customer.The two desires of the buyer seem to be separate, in fact they are unified. Their purchasing desire is not simple. The value of the product is high, and it is not simply the low price of the product, but the ratio of value to price. We must also consider the value while setting the price, improve the quality of the product and the price ratio, keep our price advantage. In general, enterprise pricing should proceed from the realization of corporate strategic objectives, select appropriate pricing targets, and comprehensively analyze factors such as product cost, market demand, and market competition.
3. Marketing strategy
Today, fierce market competition makes the operators of enterprises must be surprisingly successful and carry out special planning. One Wonderful marketing planning can make a company change from weak to strong, international market The competition has also entered the era of planning and winning by strong resistance.
(1) Do not show new innovation models
Global market globalization marketing is to seek the market and develop the world as a whole. And selling global products to face new world market competition. This requires our company to keep on innovating. There is nothing new.
As a producer of resin grinding wheels, we have strong technical support and can be technologically innovative. Advantages to open up the international market, market-oriented, customer-oriented, and international competition Goal, pursue efficiency first, quickly produce marketable products, and establish a rapid response mechanism. From development, production to sales, we strictly follow market rules to adapt to the ever-changing market.
(2) Complementary advantages, surprisingly winning
Clearly understand the shortcomings of the company and make up for the disadvantages of the company through various means. With the help of the same industry Manufacturers, produce products that cannot be produced by other companies, make up for the incomplete defects of the product; Units or enterprises with strong technical strength in wheel technology cooperate to solve the thin link of technical strength; increase the strength Investors, strengthen capital operations; contact units familiar with market operations and export, improve information understanding Speed and exit process.
